DataSine Raises $5.2M for its AI Content-Marketing Platform
DataSine’s Pomegranate is a collaborative AI-powered campaign platform that tailors content to personality.
DataSine’s founding team
The round was featured in TechCrunch — one of the most recognized tech media in the world. Datasine will use the funding to further develop Pomegranate, its AI-powered content personalization platform, which helps businesses tailor content to resonate with their audience, from the segment level down to the individual customer.
Since launching in 2015, DataSine has been working with leading companies across Europe including BNP Paribas, Hello Bank! and Tinkoff. DataSine claims it has helped achieve uplifts of up to 80 percent in engagement and 71 percent in sales.
“By now, most of us should be familiar with the concept of the tailored news feed. Right now my Facebook feed (yes, I’m still there, alas) has been messed up because I’ve clicked on too many posts about Brexit, but I digress. My point is that content has long since fallen to the tyranny of tailoring and personalization, and content marketing (that stuff that marketers like to pass off as editorial) is a big business. Making that content so enthralling as to be practically addictive is the aim of this industry, but right now all those poor copywriters have to do a lot of manual heavy lifting. Such is their burden. This is the problem DataSine is trying to address by tailoring content to the reader’s personality”.
“The algorithm of the platform analyzes data generated by users and creates their personal portraits, the representative explains. In finance the algorithm is fed with transactional data. In other cases it can use information about how the user interacts with different types of content”.
“DataSine are confident that small and medium business from the retail and telecom segments can become their customers”.
Dmitry Filatov
Managing Partner at Sistema_VC
Personalization is one of the key trends in marketing communications which helps the brands cut through the excessive information noise.
Personalization is one of the key trends in marketing communications which helps the brands cut through the excessive information noise.
